The idea of personalized printing is amazing. Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It’s amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing from Pinpoint Promotions & Printing.
Variable Data Printing is a form of on-demand printing in which elements such as text, numbers, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. Variable data printing is great for direct marketing, customer relationship management, advertising and invoicing on self-mailers. Variable data printing enables the "mass-customization" of documents as opposed to the "mass-production" of a single document. This enables you to be much more intentional about your marketing strategy by providing a way to personalize any printed piece. For example, we can generate 10,000 unique documents with customized messages for each of those 10,000 people! Personalizing your direct mail can do wonders to your business. With this kind of on-demand printing method, the different elements on your a print pieces can be changed from one material to another generating phenomenal results and a return on your investment.
There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More complicated variable data printing uses 'versioning', where there may be differing amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed. Finally there is full variability printing, where the text and images can be altered for each individual address. All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields.
We would be happy to partner with you in exploring the world of variable data printing. Call Pinpoint today for more information about how you can incorporate variable data printing into your company’s marketing strategy at 1.866.9.PINPOINT.
