Target Marketing

 

Hit multiple Bulls eyes at once! Direct Mail is one of the most reliable and most efficient methods for reaching out to your target market. Direct mail is measurable. One of the most appealing dimensions of direct mail is that the advertiser can calculate the return of the advertising investment. The purpose of direct mail is to stimulate a short-term response from the target audience; therefore, the marketer is able to determine the profitability of the effort. However this is typically accomplished through consistency and not a onetime mailing. With Pinpoint Promotions & Printing you can profile and locate your best customers, boost your direct response rates, increase your market penetration and more—based on the needs of the specific application. When the right creative and copy is delivered to properly targeted customers over time, you get big results.

 

Direct mail is used so widely to reach out to a specific target market because it is the only advertising medium that communicates directly with a specific person or, at least, with a specific household. In terms of direct mail, the two most common bases for market segmentation are geographic and demographic. These market segmentations can be attained by purchasing mailing lists from Pinpoint Promotions & Printing. With our lists we are able to directly target your market and send mail pieces directly to their house or business.  

 

A marketing piece sent by e-mail can be deleted before it's even opened, but a postcard sent in the mail will at least get a glance. Direct mail is a form of communication that allows you to: build your brand, target consumers locality and measure market impact. Direct mail also allows you to create an advertising piece that is perfectly suited to the creative needs of the product or service. With direct mail, there simply are no limits on time or space. Each mailing package is designed to take the reader through the entire sales process, from introduction of the product (letter), to complete explanation of benefits (brochure), to providing a mechanism for further inquiry and/or ordering (order form, return envelope). You need to do everything you can to maximize your marketing dollars. Targeting your marketing programs to deliver the right products or services to the right people through the right channels—all at the right time is the magic formula for success that Pinpoint can help you achieve through our Direct Mail service.