Direct mail pieces have long been a weapon in many marketing campaigns. But to get a good response rate from direct mail, you need to follow a few guidelines. Today's mailing regulations can get complicated--postage rates are changing and the flood of mail makes it harder to stand out. The right message is very important and must get to the target prospect in the right way on a frequent basis. Capturing your reader has to happen fast and your reader must be motivated to take action. Outlined here are some guidelines and tips to help you get started with your successful direct mail campaign.
- Get a professional design
- Get personal! Send a unique message
- It’s not necessarily what you mail - it’s who you mail to!
- Use only quality content
- Identify with your prospect
- Follow up with your prospect
- Communicate a benefit – Which in turn creates a call to action
- Keep it simple
- Consistency yields Results - Mail frequently
- Have your direct mail reviewed by an objective third party
