When the term “outdoor advertising,” is mentioned most people think of billboards. And it’s easy to see why. These eye-catching structures account for 62 percent of all outdoor advertising spending. Moreover, they offer a high level of visibility. When you start to look around, you’ll notice that there are actually many forms of outdoor advertising – and all of them can deliver impressive results. Pinpoint can assist you with every one of them.
It has been said that outdoor advertising is the most difficult media to create for. It all depends on your perspective. Certainly, the many different format types available to brands present unique opportunities to utilize different design tactics. Creative outdoor advertising presents limitless options and approaches for advertisers to reach their audience. Our emphasis is on forming a partnership with clients - they provide information, the message, preferences and goals; we supply ideas, experience and creativity. The end result is simply an effective outdoor advertisement.
Designing outdoor advertising is visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. You need to capture your audience in a very short period of time to communicate your message. Your audience is mobile and typically the exposure time is only a mere 3-5 seconds. We have found that simplistic designs that contain bursts of essential information has proven to have tremendous impact. In addition to the design, high frequency and repeated exposure of the medium will ensure that he message is absorbed and retained.
When outdoor advertising is well designed, it will entertain and intrigue consumers with arresting impact that drives sales. Trust your design to Pinpoint Promotions & Printing’s experienced creative team and allow us to create a message with clarity and impact that will influence consumer decision.
Pinpoint Promotions & Printing has created successful billboard campaigns for: Live Nation, Pocket Wireless, House of Blues, Nightlife Nation and many more. Please visit our portfolio section for more examples of our design work.
Outdoor Advertising Design Capability:
- Traditional Billboards
- Digital Billboards
- Mobile Billboards
- Signage for Buildings
- Stadiums, Theaters and Arenas
- Wall Murals
- Shopping Malls
- Bus Ads, Stops, Shelters & Benches